10min chapter

Behind the Numbers: an EMARKETER Podcast cover image

The Daily: How Generations Spend Their Digital Time—Gen Z Smartphone Time, Millennials on Social Media, and More | Oct 7, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

Digital Engagement of Gen Z and Millennials

This chapter examines the digital video consumption habits of Generation Z, emphasizing their preference for user-generated content over traditional models and their solitary viewing experiences. It also contrasts these behaviors with Millennials, exploring their social media presence and varying attitudes towards digital engagement.

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