The Shift from Needs to Wants: A Historical Perspective

This chapter explores the transition in the U.S. economy from fulfilling basic needs to prioritizing continuous growth and profit, particularly during the Great Depression. It highlights the role of public relations, especially through figures like Edward Bernays, in shaping consumer desires and transforming products into symbols of status. The discussion also critiques modern consumption ethics, especially in relation to sustainability and fair labor practices in the fashion industry.