How Do We Rethink Companies Within AI First Approach?

Marshall McLuhan said that any new innovation tends to copy the way what it's replacing used to be done. So we've really got a look at instead of what you were saying is like the Uber for X type thing, there's lots of how do we rethink companies or successful companies? How do you rethink some of those things within AI first approach? Does there need to be this big bulky product or can there just be a sort of text input interface and then stuff happens on the backend? I'm sure there's a bunch of different things that will come out that will think, oh yeah, that is so obvious. How do I not even think of that? That will happen