If all of your organizational effort is focused on putting out fires and keeping the system up and running, there's not going to be room within your organization for innovation. People are going to be so consumed with BAU, they just won't have the time. If you have systems in place that allow you to very quickly test out and deploy ideas into production, measure if they were successful or not,. The more ideas you can try, the greater chance you have of stumbling upon some really great innovations.