Selling From the Heart

Sales is highly emotional. It's a place where you are dealing with objections and rejection. If you're not paying attention to that this job will grind you down, ye? Right? Your job as a sales person should be selling from the heart. The faster you can get to somebody's heart the faster you're going to create differentiation. You've got to go that little vulnerable angle because we're all human beings. I just want to let you know that you live in this commoditized world. As much as you think that your dicts are great, or your widgets great, i'm here to tell you this, that the next day your competitor's coming out with a bigger, faster