Business Daily meets: Michael Johnson
Business Daily
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Broadcasting the Future of Track and Field
This chapter explores the critical role of broadcast partnerships in expanding the audience for track and field events, while reflecting on significant moments in the sport's history. It addresses the financial challenges athletes face outside the Olympics and critiques the commercialization efforts of sporting federations in comparison to other sports. Additionally, it introduces the Grand Slam track league, highlighting its financial incentives and the necessity for innovative strategies to engage fans and sponsors alike.
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