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006: Know Your ROI: A Proven Process to Measure the Impact of Your Data Team w/ Lina Mikolajczyk of Bumble

More than Numbers

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Exploring the Data Landscape and Tools at Bumble

This chapter explores the significance of tools like Google Analytics for data analysts at Bumble, contrasting their usage with traditional SQL methods. It also provides insight into the composition and roles of Bumble's data team, while discussing the modernization of their data infrastructure to meet analytical demands.

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