10 Years of Deliciously Ella: A Candid Conversation with Founder Ella Mills and CEO Matthew Mills
The Wellness Scoop
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Action Beats Strategy, You Know?
When you're starting a thing, action definitely beat strategy. I think it's having the courage to accept that if something's wrong you want to get out of it. 99 % of the sales were coming form, i think, from vidios or from devideso,. But htook their business completely on line because they really believe that that was the future. You see what's happens to nek flick stories. And so in that sense, it was all really led and what people were asking for. It wasn't particularly strategic, but it was when the first book came out, and it kind of really snowballed.
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