I mean, we talked earlier about, as a business, bein as nimble as possible. I mean, how do you do that? Ye,

i think when you're starting a thing, action definitely beat strategy. Ou'll think you just need to start. You know, i think if you go into a super market, you look at the shelves, it 'ud be difficult to really spot something thatus doesn't exist. And so i think that you have to have the boldness just to start. And i think that with that, you learn and you get better, and you really, really understand in detail what kind of consumer need you'll really trying to solve with what you do. And i think to that, as of business, as we've grown, that is the thing we know now so much more than we did when we started. And i think at there's a benefit to being kind of a buzword of nimble or agile. I think what that really comes down to, it's not leting ego get in the way of something that you've done wrong, and so not doubling down on something where it's not going well, and insisting that that's right. I think it's having the the courage to accept that if something's wrong you want to get out of it. But equally, when you have huge confidence that it's the nek flick story of 99 % of the sales were coming form, i think, from vidios or from devideso, but htook their business completely on line because the founders in the scenior tem there really believe that that was the future. You see what's happens to ne flict. And thing, it's also that that boldness of judgment that you have when you're so intricately involved in all the small details of what you see, that you're able to make those big decisions. All

when just before you met mark, cas you'd otes started the business three years before you you guys met, how was the business and how cind of did you start the brand from the recipesie, we

talked all though we had a ap. Yes. I mean, honestly, i always think it's like a really careful balance. I don't want to come across as overly self deprecating. But equally, my god, none of this would have been here to day, even a teeny tiny bit, if we weren't doing it together. I mean, he's led the business as it is to day a thousand %. And i think up intil we stet o working ether. It was all quite reactionary. So i had started the webs eye, and then people started reading it somehow, and then they say, o can you do this recipe? Can you do this foreby? Oh, could you do cooking? Glass is like, oh, it'd be really nice to me more like minded people. Would you to get together? So i started doing supper clubs. And so in that sense, it was all really led and what people were asking for. And a few people said, oh, would you ever put it into an ab? I didn't. And so it didn't have a strategy at all. It was really exciting and it was really fun, but it wasn't particularly strategic, and it was also quite nith but it was when the first book came out, and it kind of really snowballed. Thot, i was actually really, really overwhelmed by it. Ad mina was incredible. N obviously, you know, so grateful for the opportunity. But equally, i was 23, 24. I had just come out of a really difficult period of my life. I had no idea what i was doing, truly no idea. And i felt so kind of crippled with anxiety with it, because i felt really venerable, that people thought you had the answers to things i did not have the answer to, you know, sudthing like, she's the goro. I'm not a goand, yes, you know, the queen of this ad. It was very overwhelming moment, actually. And it was really your kind of braveness and boldness to saycwll, lets completely change the way you're doing it, then lets do it together. And instead of waiting on other people and reacting to everyone, let's create our own business. Let's put ourselves in the driving sea. And that was, that

was what really changed everything. I think elas incredibly humble in this. But you know, thething is, a 23 year old denly be cast into a spotlight and beyond front page o newspapers is a really difficult thing for any one to go through. An and it happened very, very quickly. But it equally happened at an amazing time in my life, where i was doing a job that i really did not enjoy, and i was desperate to leave. And but i had gained some skills i thought i'd be able to transfer into what we were doing. I was working in finance. And so it also happened at just the most amazing time in our s. For each other as well. Boh, in meeting each other, aus, i think that we were incredible stabilizing forces, just for each other immediately as people. But then that evolved profession very, very quickly.