How Leaders Lead with David Novak cover image

3 More Questions (Tom Hale) with David Novak and Koula Callahan

How Leaders Lead with David Novak

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Strategies for Customer Retention and Market Leadership

This chapter explores effective strategies for retaining customers in subscription businesses, focusing on the balance of value versus price. It emphasizes the importance of understanding key customer segments, particularly heavy users, and outlines essential leadership actions to sustain market dominance.

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