The Importance of Communication in the Early Days of the Affordable Care Act

The West Wing is like a trailer park attached to the White House. It doesn't look like it does in an office park crammed in with narrow hallways. If you're walking up the stairway, if you're bumping into the person who's carrying your coffee down the stairs, that can be kind of interesting. The most surprising thing about the room is it's just a room. And I actually think Donald Trump, the master at kind of marketing and positioning was very effective at life.