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Want A Great Business Idea? Find A "Cohort"

Problem Solvers

CHAPTER

Evolution from Heart to Brain: Identifying Cohorts for Problem Solving

The chapter traces the belief of ancient civilizations placing cognitive abilities in the heart before transitioning into discussions about identifying cohorts for problem-solving. It delves into challenges in the American healthcare system, particularly around obesity and lack of activity, highlighting the complexities in health management and limited support. The chapter also explores how high performers like athletes and executives maintain consistent health and performance levels through the help of expert coaches, emphasizing the value of personalized guidance, motivation, and accountability.

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