Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast cover image

Andy Rachleff on coining the term product-market fit

Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

CHAPTER

How to Validate an Implementation

If you buy into this belief of failing fast and cheap, then why even start building something before you know it's going to be the best use of your time and effort? So I believe that first you need to validate the concept. Steve Blank says that in order for someone to really care about your implementation, they need to have already spent money trying to solve that problem themselves. The most important thing they could do to prove cheaply and quickly is to prove whether or not people were desperate with a prototype.

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