10min chapter

Business Lunch cover image

Navigating Growth: Upgrading Your Team for Success

Business Lunch

CHAPTER

Rebranding Strategies: Lessons from Twitter and Overstock

This chapter explores the motivations and implications of rebranding, using Twitter's transformation to X and Overstock's shift to Bed Bath & Beyond as key examples. It discusses the significance of aligning rebranding efforts with business model changes and market dynamics to enhance brand equity and operational efficiency.

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