IDEA Collider: Innovation & Asymmetric Learning in Pharma cover image

Exploring the book “Quit: The Power of Knowing When to Walk Away” by Annie Duke

IDEA Collider: Innovation & Asymmetric Learning in Pharma

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The Uncertainty of Quitting

We have the option to quit when we discover that something isn't for us. But at the time of quitting, it's going to be like 1130 p.m. on Everest and you're going to have lots of oxygen. Stuart Butterfield is an entrepreneur who I think might be the greatest quitter in the world. Richard Thaler said most people don't quit until it's not really a decision anymore.

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