181 - Is There A Difference Between A Strong Brand & Properly Executed Demand Gen? | B2B Made Simple
GTM Live
00:00
Is It Because of Laziness or Impatience?
Marketers don't know what to do instead of pushing the envelope, he says. "If they go and stick their neck out for something, if it doesn't work, they'regong to be in a pretty bad spot" That's why people don't move on and keep running the same stuff,. He thinks this is an executive level issue that marketers need to address.
Transcript
Play full episode
