UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Producing Technical Content with Karl Hughes

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

Are You Creating Content That's Building Relationships?

It's not all about just traffic, it's the quality of that traffic. You've got to have stuff that is building relationships and helping people understand and trust you better. We also use atrets to go kind of like c if any of our s have done really well in google searches as well. If we wrote a piece and it's now on number one for a really good keyword, we might tell the client proactively: "Just so you know, we saw this" It does tend to be stuff that is deep, technically interesting, written by subject matter experts.

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