Why Is Nudge So Important?

At the time of the global financial crisis, politicians were desperate for cheap ways to improve public policy. So why is nudge so important for us regular people in practice? The reporter marianne sigart went to test her own fallibility alongside an experimental psychologist at the university college london. By prompting people to thinkt where and when, would it make people more likely to search more effectively and get back to work faster? And the answer is yes. It's almost certainly edging into tens of billions across the world.