Inside The Information's paywall strategy
The Business of Content with Simon Owens
00:00
Is Substackd a Form of Marketing?
A lot has changed from the point of view of am journalist and how they believe they can have impact going forward. A, you know, i think aggregation is one important way our journalism has impacd. Ye, definitly want to talk about substackd and where that kind of fit into the medio ecosystem compared to what you do later on. Do you consider it like a form of marketing to drive people to your sight and start converting? O, the vast majority of time, i think it's what you said. A, we seei it drives traffic, people subscribe.
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