This strategy cycle starts with purpose, which is why you actually exist. And then from there, you start to the landscape stage, where you probably come up with the competitive analysis. How do you actually do this kind of exercise within a company? Do you always involve business stakeholders? Like every spring or is it every quarter? Maybe from your experience, how would you conduct this worldly mapping exercise? Yes. So far, my experience could be part of your retrospectives. It could be usually we had a monthly meeting, the water map was part of it in terms of like, have we forgotten something or have something changed?"

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