Innovation 2.0: How Big Ideas Are Born
Hidden Brain
00:00
Entrepreneurial Challenges and Decision-Making
This chapter explores the intricate dynamics of entrepreneurship, highlighting how surface-level problems can obscure deeper systemic challenges. It uses the downfall of Blockbuster as a case study to illustrate the pitfalls of overconfidence and groupthink in decision-making, emphasizing the need for continuous assessment in a changing market. The conversation contrasts novice and expert entrepreneurs in their decision-making processes, underlining the importance of skepticism towards data-driven predictions.
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