Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Bonus Episode: Improbable Career Jumps

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

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Harnessing B2B Advertising for Lead Generation

This chapter explores the powerful impact of B2B advertising on LinkedIn, highlighting its ability to target ads effectively based on professional data. It also examines how cashback incentives and loyalty programs can improve customer experiences and drive lead conversions.

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