Athleisure Market: Nike, Alo, Lululemon, Vuori

Kirsty Godso is the trainer behind Olivia Rodrigo, Hailey Bieber and Kaia Gerber. After 13.5 years inside Nike, she became the face of Vuori through a multi-million-dollar brand partnership. She reveals what celebrities actually do to build their bodies, why most high-intensity workouts fail, how she sets goals for clients, the truth about protein products, common keto mistakes, and the red flags hiding in “healthy” foods - plus her take on Alo, Lululemon and why the athleisure industry keeps rapidly growing.

00:00:00 Intro

00:02:23 Celebrity Trainer: What Wellness Really Means

00:03:08 Why Women Say Wellness & Men Say Fitness

00:03:50 I Never Planned To Train Hailey Bieber & Kaia Gerber

00:04:55 How Nike Discovered Me

00:07:24 Inside The Billion-Dollar Athleisure Wars (Nike vs Alo vs Vuori)

00:08:41 Why Alo Looks Tacky

00:10:16 What's Wrong With Lululemon

00:11:17 How Vuori Grew 44% While Other Brands Stalled

00:13:32 Do Celebrity Deals Really Build Athleisure Brands?

00:17:03 Why 2016 HIIT Culture Broke Women’s Bodies

00:18:29 How Many HIIT Workouts You Should Actually Do

00:20:31 How I Set Goals For Kaia Gerber & Olivia Rodrigo

00:22:22 The Two Workout Mistakes Everyone Makes

00:23:44 Why I Never Set Weight-Loss Goals

00:26:49 The Goal-Setting Lesson That Changed Everything

00:28:46 beehiiv Ad

00:30:07 How Stress & Hyperfixation Ruin Results

00:32:42 Why Exercise Is Back As The #1 Resolution

00:34:35 Kirsty’s Take On The New Body Era

00:35:55 Celebrity Protein Brands — What’s Really Going On?

00:38:06 Protein Label Red Flags (Don’t Buy This)

00:40:18 What I Throw Out Of Clients’ Kitchens

00:43:15 Why Most People Quit Before Results Show

00:45:23 “You’re A 6/10” - The Mindset Shift That Works

00:47:11 Tough Love vs Self-Trust In Motivation

00:50:51 Cozy Earth Ad

00:51:57 Hoffman, Trauma & My Need For Control

00:58:26 Leaving Nike: Realising My Success Was Always Me

01:00:19 The Signs It’s Time To Leave Your Job

01:02:31 The Truth Behind My $2M Vuori Deal

01:04:14 When The Internet Finds Out Your Worth

01:05:49 Why I’m Betting On My Own Businesses Now

01:08:23 Femininity, Fashion & Body Confidence

01:10:56 Dating In LA & “Hot Smart Foreign”

01:14:10 Rapid Fire: Range Rover, Coffee & Cold Plunges

01:16:03 “Burn 2.0” - Naming This Season Of Life

01:16:43 Where To Find Kirsty Godso

01:16:49 What HSR Should Help Her With Next

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Episode Sponsors:

beehiiv - http://www.beehiiv.com/hsr?utm_campaign=hsr-2026-Partnership&utm_medium=podcast&utm_source=hsr&utm_term=2026-01-28

Cozy Earth - http://cozyearth.com with code HSR, or until February 8th you can Buy One Get One Free on pajamas with code: HSRBOGO

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. 50% off your first month of Pyro when signing up for a monthly membership using code HOT50. Users can use this link and it will automatically apply at checkout for them:https://pyro.kirstygodso.com/register?promocode=HOT50&plan=6705c9272ca6753176671a442

. 15% off an order of Made Of Protein with code HSR used at checkout on:https://madeof.life

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Follow Kirsty Godso:Instagram: https://www.instagram.com/kirstygodsoWebsite: https://www.kirstygodso.com/

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