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15min chapter
Best of 2024 #2 – Mastering Attention: Your Startup's Secret Weapon w/ Ben Parr
The Startup Podcast
Attention as Currency in Startups
This chapter explores the critical importance of attention for startup success, comparing it to a form of currency. It discusses the psychological challenges faced by founders, especially introverts, in promoting their ideas and the essential role of storytelling and human connection. The speakers highlight the increasing competition in the attention economy and the need for succinct communication to engage audiences amidst the overwhelming flow of content.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode