EP 132 | Kris Rudeegraap - 3 changes Sendoso made to achieve a net dollar retention close to 120% with their mid-market and enterprise customers.
CHURN FM
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Enabling and Expanding the Number of Customer Champions
Make sure you're selling good deals to the right i c p and make sure that it's a good deal. Spiffing on multi year deals reduces churn, because they come after one year. Enabling customer champions is a fantastic way to protect yourself against general attention. And if there is a levelling up of conversation from maybe a single champion or buyer who lower down that wants to churn, then just get more people talking through the show. You can also send out ten dordash gift cards, and boom, you can fulfil that promise but also get more champions at that account.
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