#341 A brilliant marketing strategy will make a crap product fail faster: STUFF
The Mentor with Mark Bouris
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The Man Cave
The man cave initiative aims to create a using the power of the brand to create a really positive narrative for masculinity. The model is, mancave is a large shareholder of stuff. If there is some major financial event in X many years time, that'll significantly inject some cash into mancave to help its innovation and growth. It's definitely been a shift from a charity CEO to a fast moving consumer,. good CEO, and launching the business during a pandemic was learning by fire.
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