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Marty Cagan - Empowered: Ordinary People, Extraordinary Products
The Innovation Show
The Importance of Product Sensitivity
You got to do the work. You might have an epiphany in the shower, but that's only after you've spent hours, days and weeks studying your data,. Your customers, enabling technologies and your industry. And ends up costing the company so much more money as you identify as well. I often refer to this as product sense. People think product sense is something you're born with. It's like, oh, this person's got the gift. They've got this gift. But we want the pill rather than having to go through the hard work to actually deserve what you get out of it.
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