218: Evelyn J. Starr — The Evolution of a Brand
The Bootstrapped Founder
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Introduction
Evelyn J. Star is a brand building expert and we'll talk about finding the right niche, having a community centric long term perspective and how brands change over time. The biggest misperception I've seen is that there is a belief that a brand is just a logo and it's just something that marketing creates. So, you know, the reason that you're in business as part of your brand,. You as the founder are a big part of the brand, especially in the beginning when it's just you.
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