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Shoshana Zuboff on Surveillance Capitalism

EconTalk

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Surveillance Capitalism and Behavioral Surplus

This chapter examines the notion of behavioral surplus and how companies transform surplus data into predictive products, particularly in digital advertising. It discusses the implications of surveillance capitalism, including privacy concerns and the erosion of human agency in a data-driven marketplace. Additionally, it highlights the historical evolution of data monetization and its pervasive impacts on personal freedoms.

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