Even with the tariffs on U.S. goods mostly on pause for the rest of the month, many are still doing what they can to “Buy Canadian” and switch their buying habits away from anything American-made. But how do you actually go about doing that? And should it extend into our digital and media habits too?

Vass Bednar, executive director of McMaster University's Master of Public Policy and Digital Society program and author of The Big Fix: How Companies Capture Markets and Harm Canadians, joins us to wade through the murky waters of navigating a trade war in a country that’s so intertwined with its neighbour to the south.

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