Clone wars: Meta’s Threads takes on Twitter
Economist Podcasts
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Twitter vs. Threads: The Social Media Showdown
This chapter analyzes the competition between Twitter and Meta's Threads, a new social media platform experiencing rapid user growth. It discusses Twitter's current struggles under Elon Musk, including employee layoffs and issues with user engagement, while highlighting Threads' strategic advantages from its Instagram user base. The chapter also reflects on past alternatives to Twitter and anticipates Threads' potential to provide a more user-friendly experience.
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