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Is Your Personal Name a Saleable Asset?
Morse Your Energy is my name. It's cool going into a shop and seeing it on a shelf and it's my name, like, that's pretty cool,. I get a buzz off that, but you're right, there are some, I guess, complications with that. When you attach your personal name to it, becomes less of a saleable asset. David Lloyd says one of the biggest regrets in his life was selling his name because he had to sell his name when he sold Gyms.