When Docker restructured, the company went back to its roots: super-serving developers. CTO Justin Cormack says that’s why the company is developer-obsessed, not customer-obsessed: “We really wanted to focus on the fact that it's the developer who loves Docker. It's the developer who is going to be using Docker every day…” 

Over the past decade, Docker exploded in popularity as companies moved to cloud and adopted software containers as they did... but the company struggled as a business and, five years ago, made massive changes: “When we restructured people were like, `Well, I kind of hope this works, but I doubt it will.`” 

Well, it’s working. Docker is now bigger than ever and growing.

On this episode of CRAFTED... We'll discuss developer productivity, how Docker continues to build new products to improve it, and why so many organizations are in an awkward phase, with too many responsibilities being put onto the developer. 

We’ll also look beyond the container to new vectors of growth, including helping companies put GenAI to production. 

Plus, Justin will share tips for developers on how they can better communicate their needs. And what CFO-types can do in return: “the one thing they can do is actually listen to the developers!”

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Key Moments:

[3:13] Why Docker needed to restructure and refocus and why the turnaround has been a success

[04:52] Why Docker is “developer-obsessed” not “customer-obsessed” 

[6:13] Docker’s explosive growth in its early years: containers, the cloud and microservices

[08:48] Docker's Successful Restructuring and Product Development

[11:22] “Shift Left” and why this trend of putting more responsibility onto developers earlier and earlier in development is great, but also can put too much pressure on developers, who need to be supported

[13:53] How Justin and team prioritize Docker's roadmap 

[16:48] AI: How Docker is helping its client build RAG and other GenAI apps, and the tricky infrastructure needed to support them

[19:38] Developer productivity and the importance of the inner loop

[27:01] Developers love their laptops! And why Windows machines have become so popular

[30:40] How to talk so your CFO will listen and the rise of business-focused engineers

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CRAFTED. is brought to you in partnership with Docker, which helps developers build, share, run and verify applications anywhere – without environment confirmation or management. More than 20 million developers worldwide use Docker's suite of development tools, services and automations to accelerate the delivery of secure applications. 

CRAFTED. is produced by Modern Product Minds, where CRAFTED. host Dan Blumberg and team can help you take a new product from zero to one... and beyond. We specialize in early stage product discovery, growth, and experimentation. Learn more at modernproductminds.com 

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