Tangible & Collectible: Buying a Consumer Product Company
Acquiring Minds
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Navigating Change in the Pen Industry
This chapter explores a wholesale pen company's transformation following an acquisition, focusing on employee dynamics, product evolution, and strategies for growth. It highlights the challenges faced post-acquisition, including low inventory levels and the impact of economic factors such as inflation. Additionally, the chapter delves into the resurgence of interest in journaling, the pen industry's resilience against digital alternatives, and the emotional connections tied to traditional writing experiences.
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