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đŸ¶ “Who gets the dog?” — Pet Prenups are trending. The US Open’s economics. Ikea’s used marketplace.

The Best One Yet

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Transformations in Sports, Furniture, and Relationships

This chapter discusses the corporate transformation of the US Open into a lucrative hospitality event, IKEA's new marketplace for used furniture, and the growing phenomenon of pet prenups. Each topic illustrates shifting consumer behaviors and the business innovations that respond to contemporary societal changes.

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