The War on Cars cover image

Super Bowl Roundup with Rollie Williams and Nicole Conlan

The War on Cars

CHAPTER

Driving Narratives: The Jeep Super Bowl Ad

This chapter explores the impact and themes of a standout Jeep commercial aired during the Super Bowl, highlighting its strategic timing and messaging. The discussion delves into concepts of freedom, patriotism, and consumer identity, while analyzing the juxtaposition of gas-powered and electric vehicles in the context of modern car culture.

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