Ep. 177 - The Doctor Is In Series - Hold This Coffee - Subliminal Persuasion
The Social-Engineer Podcast
The Power of Subliminal Persuasion through the Senses
This chapter explores the influence of subliminal persuasion through the senses, focusing on smell and music. It discusses how certain smells and odors can trigger hunger or comfort, and how specific music can create buying desires. The chapter also highlights the significance of the olfactory sense and its connection to emotion and memory.
Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.
This is Episode 177 and hosted by Chris Hadnagy, CEO of Social-Engineer LLC, and The Innocent Lives Foundation, as well as Social-Engineer.Org and The Institute for Social Engineering.
Joining Chris is co-host Dr. Abbie Maroño. Abbie is Director of education at Social-Engineer, LLC, and a perception management coach. She has a PhD in Behaviour analysis and specializes in nonverbal communication, trust, and cooperation.
Today’s conversation will be on the topic of Subliminal Persuasion. [Sep 05, 2022]
00:00 – Intro
00:27 – Dr. Abbie Maroño Intro
01:07 – Intro Links
03:26 – Why this podcast?
04:28 – The topic of the day: Subliminal Persuasion
05:46 – What is Subliminal Persuasion?
07:03 – The Coca-Cola & popcorn myth
09:08 – Judas Priest Lawsuit
10:32 – Sex on ice, does it work?
15:00 – Getting warmer...
16:08 – ...and colder
18:49 – The importance of being attentive
21:28 – Does it pass the smell test?
22:59 – Can Prime lead to Persuasion?
24:34 – The necessity of Motivation
27:05 – Does Belief play a role?
28:17 – The Smell of Fear
32:52 – Applying the Subliminal
38:58 – The limitations of application
41:26 – Subtle Psychology
44:33 – Book Recommendations
45:42 – Find Dr. Abbie Maroño on the web
- Twitter: https://twitter.com/abbiejmarono
- LinkedIn: linkedin.com/in/dr-abbie-maroño-phd-35ab2611a
- Website: https://www.abbiemarono.com/
46:26 – Find Chris on the web
- Twitter: https://twitter.com/humanhacker
- LinkedIn: linkedin.com/in/christopherhadnagy
46:41 – Wrap Up
47:59 – Outro
Select research:
Chen, Z., Tan, Y., Zhang, Z., & Li, M. (2021). Research on subliminal visual messages based on EEG signal and convolutional neural network. In MATEC Web of Conferences (Vol. 336, p. 05014). EDP Sciences.
Damaskinidis, G., & Kostopoulou, L. (2021). Intersemiotic Translation of Subliminal Messages in Brand Logos: A Qualitative Experimental Research. International Journal of Semiotics and Visual Rhetoric (IJSVR), 5(1), 1-14.
Dijksterhuis, A., Aarts, H., & Smith, P. K. (2005). The power of the subliminal: On subliminal persuasion and other potential applications. The new unconscious, 1, 77-106.
Epley, N., Savitsky, K., & Kachelski, R. A. (1999). What every skeptic should know about subliminal persuasion. Skeptical Inquirer, 23(5), 40-45.
Hsu, L., & Chen, Y. J. (2020). Neuromarketing, subliminal advertising, and hotel selection: An EEG study. Australasian Marketing Journal (AMJ), 28(4), 200-208.
Li, N., Juan, L., Xin, W., & Xiang-hong, S. (2011, March). Effect of sustained subliminal auditory stimulus on human emotion. In International Conference on Information Science and Technology (pp. 381-384). IEEE.
Loersch, C., Durso, G. R., & Petty, R. E. (2013). Vicissitudes of desire: A matching mechanism for subliminal persuasion. Social Psychological and Personality Science, 4(5), 624-631.
Riener, A. (2012). Subliminal persuasion and its potential for driver behavior adaptation. IEEE Transactions on Intelligent Transportation Systems, 13(1), 71-80.
Smarandescu, L., & Shimp, T. A. (2015). Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion. Marketing Letters, 26(4), 715-726.
Strahan, E. J., Spencer, S. J., & Zanna, M. P. (2002). Subliminal priming and persuasion: Striking while the iron is hot. Journal of experimental social psychology, 38(6), 556-568.
Zacharia, A. B., Hamelin, N., Harcar, T., & Rodgers, P. (2020). A Neuro Analysis of Static Subliminal Advertising in Packaging. EDITORIAL 77, 29, 81-104.
The AI-powered Podcast Player
