3min chapter

The Daily Stoic cover image

Shopify CEO Tobias Lütke on Building a Better Future

The Daily Stoic

CHAPTER

Consumerstis Is a Misdirection

Consumerism is a misdirection. Consumers exist because people hate the products they end of getting. The solution o reves is connect them directly to people who actually care about her products all the way. And again, yes, with one thousand true fans, but often it's not a thousand,. Like it's actually this compression of the process of what can be created that caused consumerism to tototwo.

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