How to Optimize Your Root Densities for Profitability

I think that's a really interesting question. And I don't know the answer just yet. My sense from the one conversation I've had is they do runs to different parts of the country on different days. So I suspect they get in touch with their retailers and Essex and say, hey, we've got a run either coming up and do you need to stock at all? But yeah, it's something I need to get a better understanding on because completely agree. When you look at a lot of commercial services businesses, there seems to be a lot of juice and lemon in terms of root optimization.