Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Phil Graves, author of Consumerology, on the hidden flaws of market research

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Intro

The chapter introduces a guest expert in consumer behavior and psychology, focusing on the intersection of behavioral science and market research. The discussion includes critiques of traditional methods and explores practical applications to enhance understanding of consumer insights.

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