Apple implemented ap tracking transparency that requires developers to implement a pop up asking users if they can track them outside of the ap. It is unclear to me if, when you are first setting up an iphone, does it ask you if it is ok to track or not? Ah, apparently when apple first implemented their ap tracking transparency system, apples own ad sales tripled while third party ap companies like facebook and snap chat had their ad sales dropped by 13%. In some cases, that's like pretty much your entire business. Apparently helpers complain of the apstor because they have to pay to get the top search result for their app.

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