Predictable Innovation: Use Jobs-To-Be-Done by Meta Product Leader
The Product Podcast
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The Importance of Defined Markets
Jobs to be done theory says people buy products and services to get a job done. A job can be anything that a group of people are trying to accomplish, according to the theory. With this change of perspective, they switch from the solution space into the problem space,. People don't want a quarter inch drill. They want a quarterinch hole. From the perspective of the hallmaker instead of the drillmaker, the world will look different.
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