The Balance Between Craft and Business in Engineering

The speakers discuss the challenges engineers face when trying to balance their desire for technical excellence with the business outcomes that need to be achieved. They explore the importance of aligning internal desires with business demands and suggest that engineers may need to shift their mindset or find a new job if they feel conflicted. The chapter raises questions about the trade-offs between stability and speed, attracting customers, systemizing processes, and considering the greater context in engineering conversations.