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How To Double or Triple the Value of Your Business With Intellectual Property (IP) Protection

Ecomm Breakthrough

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The Importance of Intellectual Property Protection and Trademarks

This chapter explores the significance of intellectual property (IP) protection, specifically trademarks, in preventing competitors from copying products and creating a strategic advantage on platforms like Amazon. It discusses the process of obtaining a registered trademark and brand registry through Amazon, the different types of trademarks, and the challenges and benefits associated with international trademarks, with a focus on China.

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