The Next Wave Of Content Marketing for B2B w/Joe Pulizzi
B2B Growth
00:00
B2B Is Going to Be Transformed by NFTs
By the end of next year, most big business to business trade shows will have some non-fungible token component. You can buy a ticket to this event and keep it on your digital wallet at all times. And we do a really bad marketing job of calling them an NFT or an FT. It's digital property.
Play episode from 37:26
Transcript
