2min chapter

Matt Kelly | The Midnight Pod cover image

The Man Behind all of Your Favourite Creator’s Brands - Shan Hanif | The Midnight Pod Episode 74

Matt Kelly | The Midnight Pod

CHAPTER

The Misalignment of the Creator Economy

Jen Atwood: Creators don't give a shit. They just care about what's my upfront fee. So we have all our competitors in the space. Some of them have gone bust because they just didn't follow. Like, we only do it if someone wants to generally do it. That's why they have to invest their money. And Jen is everything. She would co-invest with them, but they find their own business.

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