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The Learning Curve
There's always going to be teething problems, but we are so intently focused on understanding where there's problems and looking to resolve it as quick as we can. So from day one, we predominantly started in Australia, but we pretty much pulled the trigger and said, let's go international after two, three months of being into market. And because of that, we're always addicted to figuring out the best way we can do everything from supply chain to creating an amazing brand to creating the best possible product. It's a constant moving and evolution of taking something forward.