Lauren Lee is the Senior eCommerce Business Development Manager of ClickBank, an e-commerce platform with a global affiliate marketplace that empowers entrepreneurs to build, market, and scale online. In this role, she utilizes her expertise in affiliate marketing. Before ClickBank, Lauren was the Director of Business Development at Brad's Deals, Senior Accessories Buyer at Groupon, and eCommerce Sales Manager at vfish Designs.
In this episode…
Are you struggling to grow your e-commerce brand? Affiliate marketing is a fruitful route to consider, but where do you start?
Promoting your product through affiliates — organizations or influencers with a great deal of traffic on their websites — can help you reach more people. The challenge lies with how brand owners connect with the right affiliate. Lauren Lee, an affiliate marketing expert, recommends joining an affiliate network or platform like ClickBank, ShareASale, and Commission Junction, to name a few. These platforms host the relationship between a seller and an affiliate to help brand owners make the right decision. Today, Lauren shares how they help clients get products in front of more people through affiliate marketing.
In this episode of the Quiet Light Podcast, Joe Valley sits down with Lauren Lee, Senior eCommerce Business Development Manager of ClickBank, to discuss how e-commerce brands can thrive through affiliate marketing. Lauren explains the ins and outs of affiliate marketing, tips to build your affiliate program, common mistakes, and how expert partnerships can help you boost your affiliate program results.
