Storytelling in the Business World

We're really wired for story. Our brains are wired to get data and understand data and process the world through story. And so when we think about storytelling in the business world, what does that look like to you? To me, I see it as a cinematic storyteller. The top salespeople, you start going through it because you reinforce what you've already bought yourself into because you emotionally connected with it. Once you were connected emotionally, you're like, gosh, God, I can reuse slides. Aren't there numbers on that?