Exploring the reasons behind Chinese companies expanding into overseas markets for underwear and the strategies they employ to succeed, including adjusting product offerings to match local markets and focusing on comfort and confidence.
The bra and underwear market in China has grown bigger than ever, with domestic brands quickly taking over the intimate wardrobes of a new generation of Chinese women. We discuss the recipe to success of these companies. On the show: Heyang, Xingyu & Brandon Yates