S2 E57 - How-To Crush This Q4 Without Sacrificing Long Term Momentum
Stacking Growth | The B2B Marketing Podcast
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Optimizing Your Google Ads Campaign in Q4
I would recommend to any company as well is ask for more budget in Q4 too. So that you can fund the capturing in Q4. You can also start funding the creating demand because it takes about a quarter in order to get your brand out there and make an impact on memorability so that when Q1 rolls around, they think of your brand right away. If you have a strong case as to why you want that budget, more often than not, you can find it. We're just saying if there's an opportunity to kind of crowdsource a little bit more funding or think about it differently, that's definitely a good lever to hold.
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